How to Use Social Media to Market Luxury Custom Homes in Phoenix
Social Media
4 minutes
Aug 12, 2025
In today’s luxury real estate market, the first showing often happens online. Platforms like Instagram, Facebook, and Pinterest have become powerful tools for attracting high-net-worth buyers — especially in a visually driven market like Phoenix. If you’re a custom home builder or developer, mastering social media can mean selling faster, at higher prices, and to the right audience.
Learn proven strategies to market luxury custom homes in Phoenix through social media. Attract high-end buyers, build brand authority, and showcase your craftsmanship.
Showcase Luxury Lifestyle, Not Just the Home
Social media for luxury real estate isn’t about posting basic listing photos — it’s about selling a dream. Your content should highlight the lifestyle your homes enable: expansive outdoor living spaces, private courtyards, chef’s kitchens, and mountain views. Use cinematic photography and video to show people living in these spaces, whether that’s a family gathering around a fire pit or a sunset dinner on the patio.
Leverage Instagram and Pinterest for Visual Storytelling
Instagram and Pinterest are your best friends when it comes to marketing high-end homes. Use carousel posts to tell a design story from blueprint to completion. Post short-form videos or Reels to walk viewers through key spaces, using smooth transitions and natural light. Don’t forget to write keyword-rich captions so your posts are discoverable to people searching for terms like “luxury homes in Paradise Valley” or “modern desert architecture.”
Related: What to Look for in a Social Media Marketing Company
Target the Right Audience with Paid Social Ads
Paid social advertising can put your homes in front of exactly the buyers you want. Use Meta Ads Manager to target zip codes in Paradise Valley, Arcadia, and Scottsdale. Layer audience interests like “luxury lifestyle,” “modern architecture,” and “real estate investing.” Retarget people who have visited your website or engaged with your social posts, and use cinematic video ads to draw them back in.
Related: How to Use Paid Social Media to Generate High-End Construction Leads
Partner with Luxury Lifestyle Influencers
Collaborating with local influencers in the luxury lifestyle, architecture, and interior design spaces can expand your reach. Choose influencers whose audience aligns with your target buyer profile — ideally affluent Phoenix-area residents or relocation prospects. Invite them to do walkthroughs, highlight special design details, or attend staging events.
Track and Refine Your Strategy
The best social media marketing strategies are built on data. Track your reach, engagement, and website traffic from each platform. If certain content formats (like Reels or before/after transformations) perform better, make them a consistent part of your calendar. Adjust posting frequency, style, and ad targeting based on what works — and keep refining over time.
People Also Ask
What is the best social media platform for selling luxury homes in Phoenix?
Instagram and Pinterest are top performers for high-end real estate in Phoenix because they prioritize visuals, making them ideal for showcasing architectural details and lifestyle imagery.
How often should luxury home builders post on social media?
Aim for 3–5 high-quality posts per week, supplemented by daily Stories or Reels to stay visible and relevant.
Do paid ads work for selling custom homes?
Yes. Paid ads allow you to target specific zip codes, income levels, and lifestyle interests, ensuring your marketing reaches qualified luxury buyers.
